It’s been a close race between television channels Star Plus and Colors in the last few months. But now, Colors has consolidated its leading position thanks to the brand value of the Big B himself.

As the pop philosopher on Bigg Boss 3 Amitabh Bachchan has given the show and the channel some stunning ratings.

Colors is currently number one with 338 GRPs, the highest ever by any Hindi General Entertainment Channel. Star Plus is number two and Zee is a close number three. Read more….